Liric Accountants is positioned as a forward thinking SME advisory practice with a strong emphasis on digital accounting solutions, cloud based systems, and efficient client service delivery.

The firm supports entrepreneurs, start ups, and established small businesses across the Cambridge region, with a focus on delivering clear, practical financial insight and responsive day to day support.

Liric Accountants joined the Ad Valorem Group in October 2022, becoming part of the wider ETL GLOBAL UK network, backed by ETL Global.

Through this structure, Liric benefits from access to a broad international professional services platform spanning tax, audit, legal, and advisory services across multiple jurisdictions.

The partnership enables the firm to retain its local identity and client focused approach while leveraging shared infrastructure, technology, and specialist expertise from across the wider group.

Liric provides a comprehensive range of SME focused services, including:

• Statutory accounts and compliance
• Corporate and personal tax services
• Cloud accounting and digital bookkeeping
• Management reporting and financial insights
• Payroll and VAT services
• Business advisory for SMEs and start ups

The firm is particularly recognised for its strong digital capability and efficient, systems driven approach to accounting.

Liric was acquired by the Ad Valorem Group in October 2022, providing a structured succession and growth solution while enabling continued service continuity for clients.

As part of the wider ETL GLOBAL UK ecosystem, Liric benefits from a group structure that actively supports scaling through acquisition, technology investment, and shared professional expertise.

This environment allows the firm to enhance its service offering while maintaining its Cambridge based identity and client relationships.

Liric has built a strong reputation in the Cambridge SME market for its modern, accessible approach to accounting and tax services.

Key strengths include:

• Strong reputation for supporting small business clients in the Cambridge region
• Recognition for digitally focused accounting and cloud based service delivery
• Successful integration into the Ad Valorem Group following acquisition in 2022
• Contribution to the wider growth of the ETL GLOBAL UK network

Liric’s long term focus is centred on continued digital innovation and SME support within a growing regional economy.

Key priorities include:

• Expanding digital and cloud accounting services for SMEs
• Strengthening advisory support for growing and scaling businesses
• Leveraging ETL GLOBAL UK capability, backed by ETL Global, for enhanced technical expertise
• Supporting regional Cambridge innovation driven businesses
• Maintaining a highly responsive, tech enabled client service model

Through this approach, Liric Accountants continues to evolve as a modern SME advisory practice, combining digital first delivery with the scale and international capability of ETL GLOBAL UK.