Leadership

Head of IT

Dan Holloway

Dan Holloway is IT Director at ETL IT, the specialist technology services business supporting the ETL Global UK network. He leads the development and delivery of technology solutions designed to help professional service firms strengthen their IT infrastructure, improve operational efficiency, and embrace digital transformation.

With more than 12 years’ experience working with accountancy practices and software vendors, Dan has developed extensive expertise in the technology requirements of professional services firms. As founder of ETL IT, he has played a key role in building a technology offering that combines technical excellence with a practical understanding of the challenges faced by growing firms.

Expertise + -

Dan’s expertise spans IT strategy, digital transformation, cloud and infrastructure projects, cybersecurity, and technology standardisation across professional services environments.

 

He has significant experience supporting accountancy and advisory firms with technology modernisation initiatives, helping organisations implement scalable systems and processes that improve operational performance and support future growth. His background includes extensive work with accountancy software platforms and the successful delivery of complex technology migration projects.

 

He is particularly focused on creating technology frameworks that enable firms to operate securely, efficiently, and consistently, while ensuring that technology investments align with wider business objectives.

 

Dan also works closely with firms across the ETL Global UK network to promote collaboration, knowledge sharing, and the adoption of best-practice technology solutions, helping businesses strengthen resilience and respond to an increasingly digital operating environment.

Outlook & Ambition + -

Dan believes that technology has become a fundamental driver of business performance, client service, and long-term competitiveness. As professional service firms face increasing demands around security, compliance, data management, and operational efficiency, he sees technology as a critical enabler of sustainable growth.

 

Within ETL IT, he is focused on developing a forward-looking technology platform that provides firms with access to enterprise-level expertise, innovative solutions, and robust cybersecurity capabilities. He is particularly committed to helping firms navigate technological change with confidence while maintaining the flexibility and responsiveness that clients expect.

 

He is also passionate about strengthening collaboration across the ETL Global UK network, ensuring that firms can benefit from shared expertise, standardised approaches, and emerging technologies that create tangible business value.

His ambition is to continue building a technology function that empowers firms to innovate, operate securely, and realise the full potential of digital transformation, while supporting the long-term growth and success of the wider ETL Global UK platform.

Did you know? + -